Archive: Kathy Potosnak

In a previous blog post, I pointed out some of the reasons I tend to focus more on software users than I do on customers who buy our ...READ MORE
By Kathy Potosnak | April 29, 2011 at 11:55 am
In the 1950s, an electronics company was designing a numeric keypad for a new switching device. Two human factors psychologists planned an experiment ...READ MORE
By Kathy Potosnak | March 18, 2011 at 8:52 am
Recently, I gingerly confessed to a colleague that I don’t really interview customers as often as he apparently thought I did. It’s not ...READ MORE
By Kathy Potosnak | February 23, 2011 at 3:39 pm